HAGGIN
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Use casesChurn

They hit cancel. Now what?

A goodbye screen with a survey is a waste of a customer who is still here. Give them a private negotiation instead.

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Free Trial: one Haggin, 14 days live, no card.

This is what a Haggin looks like.

Example · Acme Business

List price$199/month

  1. 01

    Mara · Buyer

    Offer

    $120/month60% of list

    5 licenses · + LinkedIn post

  2. 02

    Acme · Company

    Counter

    $140/month70% of list

    5 licenses · Annual commitment · + LinkedIn post

  3. 03

    Mara · Buyer

    Accepted
    Deal.She stays. The list price didn't move.

The problem

The cancel button is the worst place to be silent.

By the time they cancel, they've decided the product isn't worth the price. A “sorry to see you go” modal confirms it.

Retention discounts are blunt. Everyone gets the same 30%, and the ones who'd have stayed for 10% cost you the difference.

The move

Let them make an offer before they leave.

One more step in the cancellation flow: “Make us an offer”. They tell you what they'd stay for. Fewer seats, an annual commitment, a smaller price, a post about the product.

You answer from your inbox. You keep the customer, on terms you agreed to.

Counter. Don't beg.

How to set it up

Three moves. No chat.

  1. 01

    Publish a private Haggin for churn

    Same product, same standard price. Only the people cancelling get the link.

  2. 02

    Link it from the cancellation flow

    After the reason, before the confirm button. “Before you go: make us an offer”.

  3. 03

    Counter with what you can live with

    A counter is a full proposal: price, seats, commitment, extras. Not a coupon.

Where the link goes

One link. Put it where the price hurts.

  • The last step of the cancellation flow
  • The “your subscription ended” email
  • Support replies when someone asks for a discount

More use cases

Where else a Haggin earns its keep.

Lost sales

Someone won't buy at list price. Instead of losing them: make an offer.

Trials that don't convert

The trial ends, nothing happens. Send them a Haggin before they're gone for good.

Launches

Don't publish a price. Publish a Haggin with a deadline and let early believers name theirs.

Pricing experiments

Find out what people actually pay for, and what else they'll bring to the table.

B2B deals

Seats, annual commitments, intros, case studies. The price is one variable of many.

Turn price objections into deals.

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