Blog
The price is a suggestion.
Pricing, trials, churn and discounts for small SaaS: what to do when a customer is about to leave over price.
Asking customers for a testimonial, a case study or a post instead of money
How a small SaaS can trade a better price for testimonials, case studies, social posts or referrals, what each one is worth, and how to ask without it feeling like a bribe.
5 min read
Black Friday for SaaS without the same discount for everyone
How to run a Black Friday offer on a SaaS product without training every customer to wait for 40% off, and what to do instead of one flat coupon.
6 min read
How much to discount an annual plan
How much discount to give for annual billing on a SaaS, how to show it on your pricing page, and how to move monthly customers to yearly plans.
4 min read
How to answer "do you have a startup discount?"
What to reply when someone asks your SaaS for a startup discount, whether to say yes, and how to set up a startup deal that doesn't eat your revenue.
4 min read
How to respond when a customer says your SaaS is too expensive
What "too expensive" usually means for a SaaS customer, what to reply to that email, and how to keep the deal without cutting your price for everyone.
5 min read
Lifetime deals for SaaS: when to sell one and how to price it
When a lifetime deal makes sense for a small SaaS, how to price it, what limits to set, and the risks of selling your product once and supporting it forever.
4 min read
Should you discount your SaaS? When it helps and when it hurts
When discounts make sense for a small SaaS, when they quietly lower your revenue, and how to give a better price to some customers without changing it for everyone.
4 min read
What to put in your SaaS cancellation flow
How to design a SaaS cancellation flow that saves some customers without trapping anyone: the exit survey, the offers that work, and the ones that annoy people.
5 min read
What to send when a free trial ends without converting
Trial expiration email examples for SaaS, when to send them, and what to offer the users who let their trial run out without paying.
5 min read
Win-back emails for churned SaaS customers
When to email customers who cancelled your SaaS, what to say, example win-back emails, and what to offer so they come back without a permanent discount.
4 min read